Empowering your Creator Marketing
Discover & analyze creators world-wide. Get the best audience insights & manage campaigns.
Start nowDiscover & analyze creators world-wide. Get the best audience insights & manage campaigns.
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The "Top Rated" Badge is awarded to all tools that got at least ten reviews in the last three months with an average NPS of at least eight. The "Used by OMR" Badge is given to all tools that OMR enthusiastically uses themselves. We are proud to be Top Rated & Used by OMR!
Vist us on OMR ReviewsAI-Powered Category Search & Summaries. Find the perfect Creators for your brand and target niches accurately with our ultra-fast, AI-driven discovery. Our advanced technology summarizes profiles based on content and identifies the ideal category match.
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Comprehensive Metrics for Creator Evaluation. Utilize over 50 metrics to assess a creator’s compatibility, including audience location, demographics, and platform performance. Gain insights into past campaign success and the authenticity of follower engagement.
TELL ME MOREinfluData covers your complete social media funnel
20 different analytics for each influencer help to uncover the real quality.
Get the Audience Insights with one click - the best data in the industry.
Discover more than 15 Million influencers filtered by 10 different parameters and free-text search.
Explore published content by hashtags, mentions and captions.
Discover and analyse over 100k Shorts creators and 5 million regular creators on YouTube.
Fully specialised on Shorts content and creators.
25 metrics for performance analysis and audience insights of every creator.
World's first sentiment analysis for YouTube comments.
Discover and analyse over 10 million TikTok creators world-wide.
Find the most-growing and trending creators on the platform in seconds.
Search videos and creators using any keywords, hashtags or mentions you want.
Get the most detailed insights into the audience of interested users by country, language, gender and more.
influData can do so much more to support your team and increase your ROI.
Use collections to store your influencers for your next campaign. Additionally, any member can create private and public collections and can decide who can view and edit each collection.
Get a complete overview of an influencer's posts and stories from the moment you start the tracking and add the creator to one or more campaigns.
Which percentage of followers of two or more influencers are the same? Check the audience overlap of up to 50 influencers and get an idea about the homogeneity of the followers.
We provide you with an estimate of how much you would pay for a collaboration - based on reach, target audience, and the expertise of marketing experts.
Don't just search for Creators or Brands, search for Content! Our brand new Content Search offers a Creator Filter in addition to the Content Filter. Choose a time intervall and whether you are looking for Posts, Reels and/or Stories and off you go!
Get yourself an overview of all the feautures influData has to offer! Search & Discovery functions, Audience Insights, Collections, Exports and more.
Learn how influData can improve your influencer marketing
Social Media Expert, Founder of Emmerich Relations
"InfluData makes it easier for me to find influencers in different niches and sizes for my clients. Also, InfluData is my most valuable tool in analyzing influencers I’ve already selected, because I get a quality analysis about the target audience and all the important insights without even having contacted the influencer or their management."
Teamlead Influencer Marketing, hi!shaare.that (Medialabel Network GmbH)
"The best foundation for successful influencer marketing is data. InfluData allows marketers to easily see accurate assessments of key KPIs. At hi!share.that, we've been using InfluData for 2 years and are discovering more and more creators for our community."
Influencer Marketing Consulting, Authorized Signatory Hitzler Marketing KG
"Creators are a dime a dozen, and finding the right one for your campaign was used to be like looking for a needle in a haystack! Until I got to know influData in 2018! I am an enthusiastic customer and partner of the company since day 1 and love it how influData has already saved me a lot of time in screening and reach-out, as well as money by avoiding misposting. Thank you!"
Digital Content Creative, Speaker, Consultant
"influData is a must have-tool for marketers who want to do influencer marketing on a wide professional level. You can get deeper insights about the audiences of your preferred creators and track their content performance on the most important platforms and the latest formats. Thumbs up!"
Influencer-Marketing Expert, weCreate Germany
"Good work arises from the combination of strong creatives and good numbers. Because data is the only source to find your way in the increasingly large social media jungle: If you want to find the right creators quickly, you need technical support. With over 10 million creators worldwide and 400k accounts in Germany alone, it's clear that even networks and manual work have their limits. That's why all of our 50 employees regularly use influData and are always happy to provide feedback."
GenZ & TikTok Expertin, Creative Strategist & Consultant, weCreate Germany
"influData has everything I want from a creator search engine and an analysis tool. For our customers, we always find the right influencers in the creator jungle. Due to the timeliness and data depth, we always have a small competitive advantage. For example, no tool makes it easier to find out which creator will go through the roof next."
Marketing Professor, IU International University
"When dealing professionally with social media and influencer marketing, advanced analytics and monitoring tools are a must these days. This is the only way to find suitable cooperation partners partners and view important engagement trends. For applied social media monitoring, influData is a great help to me. For the marketing practice in companies and organizations I also rate the value of the tool as very high."
Finding Instagram Influencers is not a big deal. But finding the right ones for you is a different story! If you want to avoid a huge scatter loss in your influencer marketing campaigns, you need to do your due diligence. Discover with us the six best ways to find Instagram influencers in your niche.
Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for.
Despite influencer marketing’s ever-growing popularity, several misconceptions have persisted over time. It’s time to clear them up.
Working with influencers has long become an integral part of marketing. Here's how you can determine whether your influencer's community is real or made up of fake/inactive followers.
For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post.
Virtual influencers have become a big online marketing trend. Are they perhaps the right choice for your brand? Find out about the advantages and disadvantages of cooperating with virtual influencers.
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