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In Spotlight
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Nano Influencers: What are they and why are they important?
Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for.
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Advertising correctly – How You properly handle Advertising Labeling
For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post.
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How to tell if an Influencer has an Engaged Community
Working with influencers has long become an integral part of marketing. Here's how you can determine whether your influencer's community is real or made up of fake/inactive followers.
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Virtual Influencers: The next Big Trend in Influencer Marketing
Virtual influencers have become a big online marketing trend. Are they perhaps the right choice for your brand? Find out about the advantages and disadvantages of cooperating with virtual influencers.
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