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In Spotlight

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6 Brilliant Ways to Find Instagram Influencers in Your Niche

Finding Instagram Influencers is not a big deal. But finding the right ones for you is a different story! If you want to avoid a huge scatter loss in your influencer marketing campaigns, you need to do your due diligence. Discover with us the six best ways to find Instagram influencers in your niche.

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7 Persistent Myths in Influencer Marketing – Time to Clear the Air

Although the influencer marketing market is growing steadily and is a multi-billion dollar business, there are still many persistent myths that prevent companies from investing in influencer marketing. Time to clear them up and shed some light on the subject.

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Nano Influencers: What are they and why are they important?

Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for.

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Advertising correctly – How You properly handle Advertising Labeling

For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post.

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How to tell if an Influencer has an Engaged Community

Metrics like follower history, number of likes, engagement of posts, sort of followers, etc. can help you determine if an Influencer has an engaged community.

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Virtual Influencers: The Next Big Trend in Influencer Marketing

Virtual influencers have become a big online marketing trend. Are they perhaps the right choice for your brand? Find out about the advantages and disadvantages of cooperating with virtual influencers.

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