Which percentage of followers of two or more influencers is the same? Check the audience overlap of up to 50 influencers and get an idea of the homogeneity of the followers. Also identify creators whose audiences do not match your target group.
The first step: Put all the creators you want to compare into one collection. From there, you can now not only compare the individual influencers with each other (which Influencer has how many followers, plays per post and what engagement), but also if and how their followers overlap and how the overall structure of the common audience is composed. The latter helps you see and understand if the selection of creators you’ve scheduled for a campaign is actually reaching your target audience. You no longer have to click through individual profiles and calculate whether the gender share, the age structure or the origin of the followers are still suitable – you can see everything at a glance!