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Influencer Marketing 101

Influencer Marketing Knowledgebase depicted by a Notebook
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Influencer Marketing 101

Knowledgebase

Five people celebrating their successful influencer marketing strategy
Chapter 1
4 min

Why is Influencer Marketing so successful?

The success is based on authentic communication, target group relevance, creative design and data-driven analysis.

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Chapter 2
5 min
People sitting in the office in a meeting discussing an influencer marketing plan

Chapter 2 – Is influencer marketing even suitable for me and my company?

Is influencer marketing even suitable for me and my company? In the fast-paced world of marketing, influencer marketing has developed into a successful strategy that is often considered indispensable. Especially for B2C, employer branding and recruiting, this form of marketing opens many doors to reach the desired target groups. Nevertheless, the decision to integrate influencer […]

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Chapter 3
5 min
Five people standing around a table in a meeting discussing an influencer marketing plan

Chapter 3 – Which influencer strategy is best for my business goals?

Influencer advertising can take all kinds of forms, including collaborations with influencers for product placements or brand advertising, affiliate marketing to promote products via influential personalities or the use of influencer content on your own marketing channels to increase reach and credibility. But which influencer strategy is best for my business goals? There are three basic types of collaboration with influencers: Influencer Advertising, Influencer Relations or Influencer Marketing.

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Chapter 4
7 min
Three people working in the office

Chapter 4 – What are my goals and target groups in influencer marketing – and how can I reach them effectively?

What are my goals and target groups in influencer marketing – and how can I reach them effectively? Influencer marketing allows you to reach a wide range of target audiences and goals that can be pursued both in the short and long term. If you don’t yet know which goals and target groups you can […]

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Chapter 5
7 min
An influencer recording a video

Chapter 5 – How do I identify influencers that are a perfect fit for my company and my target group?

How do I identify influencers that are a perfect fit for my company and my target group? Influencers possess the unique ability to connect with millions of people on a personal level through social media, building a connection with them that goes beyond traditional advertising. As consumer attention is highly competitive and trust in traditional […]

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Chapter 6
7 min
Five people at the office discussing an influencer marketing plan

Chapter 6 – Which KPIs can be used to determine the most suitable influencers for my campaign?

Which KPIs can be used to determine the most suitable influencers for my campaign? In influencer marketing, choosing the right influencers for your campaign is crucial. But how can you ensure that you choose those who perform well on social media platforms while also aligning with your target audience? The answer lies in using key […]

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