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influData Homepage - Search and analyze over 20 million influencers and their audiences

Find, analyze, and track Creators that really suit You

Search and analyze over 20 million Influencers and their audiences quickly and easily. Manage Influencer campaigns & avoid Shit-Storms.

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Herr Anwalt aka Tim Hendrik Walter
Nadine Breaty
Anna von Klinski
Jonas Ems
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Supported

5000+

Influencer Marketing Campaigns

5 Mio

Social Media Brand Profiles

20 Mio

Social Media Creators

Over

50

Metrics & Analytics

3

Social Media Platforms

Trusted by more than 1,000 customers in over 50 countries

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Discover Creators & Brands

AI-Powered Category Search & Summaries. Find the perfect Creators for your brand and target niches accurately with our ultra-fast, AI-driven discovery. Our advanced technology summarizes profiles based on content and identifies the ideal category match.

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Audience & Analytics Insights

Comprehensive Metrics for Creator Evaluation. Utilize over 50 metrics to assess a creator’s compatibility, including audience location, demographics, and platform performance. Gain insights into past campaign success and the authenticity of follower engagement.

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Screenshot of influData's Campaign Management function, showing the sentiment analysis and content piece KPIs

Tracking, Reporting, Analytics and Social Listening

Monitor your brand's activities, track your brand mentions, posts, stories, reels, and videos as well as and engagement in real-time and stay up-to-date with your brand's performance. Get summaries of all comments, the positivity rate and even if there are controversial comments ("Shit-Storm Detection").

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Reels, Shorts, Posts, Stories, Videos - Your All-In-One Platform

Infludata Covers Your Complete Social Media Funnel

Instagram

10 different analytics for each influencer help to uncover the real quality.

Get the Audience Insights with one click - the best data in the industry.

Discover more than 15 Million influencers filtered by 10 different parameters and free-text search.

Explore published content by hashtags, mentions and captions.

YouTube

Discover and analyse over 100k YouTube Shorts creators and 5 million regular creators on YouTube.

Fully specialised on YouTube Shorts content and creators.

25 metrics for performance analysis and audience insights of every creator.

World's first sentiment analysis for YouTube comments.

TikTok

Discover and analyse over 10 million TikTok creators world-wide.

Find the most-growing and trending creators on the platform in seconds.

Search videos and creators using any keywords, hashtags or mentions you want.

Get the most detailed insights into the audience of interested users by country, language, gender and more.

Save Time and Make Your Campaigns More Successful

influData can do so much more to support your team and increase your ROI.

Feature Overview

Get yourself an overview of all the feautures influData has to offer! Search & Discovery functions, Audience Insights, Collections, Exports and more.

Manage your campaigns

Complete Tracking & Reporting for Instagram, TikTok & YouTube, Semantic Analytics by AI, Pipelines for Campaign Planning and much more!

Organize & Collect

Use collections to store your influencers for your next campaign. Additionally, any member can create private and public collections and can decide who can view and edit each collection.

Audience Overlap

Which percentage of followers of two or more influencers are the same? Check the audience overlap of up to 50 influencers and get an idea about the homogeneity of the followers.

Media Value

We provide you with an estimate of how much you would pay for a collaboration - based on reach, target audience, and the expertise of marketing experts.

Content Search

Don't just search for Creators or Brands, search for Content! Our brand new Content Search offers a Creator Filter in addition to the Content Filter. Choose a time intervall and whether you are looking for Posts, Reels and/or Stories and off you go!

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influData - made by marketing experts

Learn how influData can improve your influencer marketing

What our clients say about us

Sarah Emmerich, Social Media Expert, posing in her office

Sarah Emmerich

Social Media Expert, Founder of Emmerich Relations

"InfluData makes it easier for me to find influencers in different niches and sizes for my clients. Also, InfluData is my most valuable tool in analyzing influencers I’ve already selected, because I get a quality analysis about the target audience and all the important insights without even having contacted the influencer or their management."

Hannah Sollé, Teamlead Influencer Marketing, hi!share.that, with a green pullover in front of a white brick wall

Hannah Sollé

Teamlead Influencer Marketing, hi!shaare.that (Medialabel Network GmbH)

"The best foundation for successful influencer marketing is data. InfluData allows marketers to easily see accurate assessments of key KPIs. At hi!share.that, we've been using InfluData for 2 years and are discovering more and more creators for our community."

Ann-Kathrin Hitzler, Influencer Marketing Consulting, posing for a professional photo in her office

Ann-Kathrin Hitzler

Influencer Marketing Consulting, Authorized Signatory Hitzler Marketing KG

"Creators are a dime a dozen, and finding the right one for your campaign was used to be like looking for a needle in a haystack! Until I got to know influData in 2018! I am an enthusiastic customer and partner of the company since day 1 and love it how influData has already saved me a lot of time in screening and reach-out, as well as money by avoiding misposting. Thank you!"

Daniel Zoll, Digital Content Creative, professionally photographed

Daniel Zoll

Digital Content Creative, Speaker, Consultant

"influData is a must have-tool for marketers who want to do influencer marketing on a wide professional level. You can get deeper insights about the audiences of your preferred creators and track their content performance on the most important platforms and the latest formats. Thumbs up!"

Adil Sbai, Influencer Marketing Expert, Speaking at the VDZ Publisher Summit 2021

Adil Sbai

Influencer-Marketing Expert, WeCreate Germany

"Good work arises from the combination of strong creatives and good numbers. Because data is the only source to find your way in the increasingly large social media jungle: If you want to find the right creators quickly, you need technical support. With over 10 million creators worldwide and 400k accounts in Germany alone, it's clear that even networks and manual work have their limits. That's why all of our 50 employees regularly use influData and are always happy to provide feedback."

Kristin Gaska, GenZ&TikTok Expertin, Creative Strategist & Consultant, as speaker at the OMR Education

Kristin Gaska

GenZ & TikTok Expertin, Creative Strategist & Consultant, WeCreate Germany

"influData has everything I want from a creator search engine and an analysis tool. For our customers, we always find the right influencers in the creator jungle. Due to the timeliness and data depth, we always have a small competitive advantage. For example, no tool makes it easier to find out which creator will go through the roof next."

Prof. Dr. Jonas Polfuß, Marketing Professor, posing in front of a black background

Prof. Dr. Jonas Polfuß

Marketing Professor, IU International University

"When dealing professionally with social media and influencer marketing, advanced analytics and monitoring tools are a must these days. This is the only way to find suitable cooperation partners partners and view important engagement trends. For applied social media monitoring, influData is a great help to me. For the marketing practice in companies and organizations I also rate the value of the tool as very high."

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Latest from our blog

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6 Brilliant Ways to Find Instagram Influencers in Your Niche

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Why Do Micro-Influencers Make for a Winning Influencer Marketing Strategy?

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Nano Influencers: What are They and Why are They Important?

Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for.

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7 Persistent Myths in Influencer Marketing – Time to Clear the Air

Despite influencer marketing’s ever-growing popularity, several misconceptions have persisted over time. It’s time to clear them up.

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6 Influencer Search Tools for Finding & Analyzing Influencers

Finding brand-fit influencers can be a daunting task, often more challenging than it seems at first glance. You can spend hours (or even days) manually scouring through social media to find the right match. But you'll only get limited results that may not even fit the bill. An influencer search tool can make the job a lot easier for you.

Girl with mobile phone in her hand looking at it, while typing somethign, receives likes, hearts and other reactions from her Engaged Community

How to tell if an Influencer has an Engaged Community

Working with influencers has long become an integral part of marketing. Here's how you can determine whether your influencer's community is real or made up of fake/inactive followers.

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Advertising correctly – How You properly handle Advertising Labeling

For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post.

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Virtual Influencers: The next Big Trend in Influencer Marketing

Virtual influencers have become a big online marketing trend. Are they perhaps the right choice for your brand? Find out about the advantages and disadvantages of cooperating with virtual influencers.